Marketing during a recession

Marketing during a recession can pull your company out of the downturn by keeping your name in front of your target audience. As long as you do your marketing wisely it won't break the bank. There is a history of companies which made sure they marketed during the recession they were in as they understood the power of marketing. Some of the more notable businesses which did this are Microsoft, Federal Express, Hyatt, Burger King and Trader Joe's.